My apologies…I couldn’t get a cut without the advertisement.
It’s not easy to start a new business! I’m sure some of you haven’t even thought about it, but I decided 4 years ago when I was unemployed for a period that I would get something started, because I wanted know that If I were ever unemployed again, I would at least have something to work on. Since then, I’ve been working in a field for now three years, and I have kept up with my side-business. I started Comic Book Culture in August of 2008 with an “insta-website” type package from GoDaddy. I didn’t have any success whatsoever. For approximately eight months I never had a single sale or inquiry. At first I took this out on Godaddy as being a website for folks who don’t know any better, but soon learned about SEO (search engine optimization). A website, especially an e-commerce site is not worth beans unless you can figure out how to get people to your site. I was talking to a buddy of mine I used to know when I lived in Houston, and unbeknownst to me he designed websites for a living. So we discussed what was involved with re-building mine. He designed the visual aspect, colors and all design elements and once it was approved, we gave to a friend of his, who is a web developer. We got it all up and running, and I started playing with how people can find me. I was sitting in Buli cafe one morning, and I ran into this guy who was extremely arrogant about what he did for a living. He was a guy who knew, in extreme depth how to develop websites, but wrote them in such a way that it would always pull up first on searches. He had a piece of software he could use to plug in my website name and it would analyze my website to give me a score rating. I was intrigued to say the least. He gave me some pointers as to how to enter in certain words in certain places to make it to where I could be found should someone type in those keywords. So I played around with this for a while and started plugging away at keywords related to each item I sold. I started out with about fifty-five products, which took me a while to get words in, but it managed to get some sales coming through. I was a happy camper to say the least.
Well, after about three years, the guy who built my site had to take a full time job as he was not making enough to take proper care of his family; completely understandable. I knew I needed to make some changes and that moving my site was inevitable. January came around and I went to my Halloween convention down in Houston, where I was introduced to guys who run a company that automates products via the web. Wow, I had no idea the potential of sales! Up until recently, I was a bit limited as to how and what I wanted to sell. I finally realized it not about what I want to sell, but what the majority of my possible clientele likes. Hmmmm…duh! I got set up with the company where their coolest thing is automation. I had no idea. The best selling year I had was about two years ago when I had approximately 42K in sales on 55 products. So needless to say, I could hardly imagine what my sales could be with over 6K products that included tastes of all sorts of different people. This cool company already had an account with one of my most-used vendors where I could upload all of their inventory, select the items of my choice, setup percentage of margin, setup shipping parameters, and voila! A sale comes through, it’s automatically shipped to my vendor, where they box up my item and ship it directly to my customer. I am just the money guy. I can still work my full time job and make money on the side.
Knowing that in order to make decent sales, I knew I had to get some SEO help in order to bring customers to my site. If you have ever looked into how much this costs, you better sit down while you learn about. It’s crazy expensive. I did some research online and found that I could hire someone in India who works for considerably less that the greedy people here. I put up a job post….got bombarded with replies. I spend an afternoon looking at qualifications, scores and hourly rates. I finally hired a guy who is doing a fantastic job for less than half that it would cost me here.
I am really excited about the potential of Comic Book Culture. Jumping from 55 items to over 6000 items is the kicker. Here’s too the continued success of Comicbookculture.net
If you’re also interested, we have a blog association as well. We post movie trailers, and new info as it comes up. Please, if you like our site, please pass on the word.
Adam Renfro, Owner